un·for·tu·nate /ʌnˈfɔrtʃənɪt/ Pronunciation Key – Show Spelled Pronunciation[uhn-fawr-chuh-nit] Pronunciation Key – Show IPA Pronunciation
–adjective 1. suffering from bad luck: an unfortunate person.
2. unfavorable or inauspicious: an unfortunate beginning.
3. regrettable or deplorable: an unfortunate remark.
4. marked by or inviting misfortune: an unfortunate development.
5. lamentable; sad: the unfortunate death of her parents.
–noun 6. an unfortunate person.

There are two unfortunate things in this headline:

My Brigadier General has a second name…

How unfortunate.